Information security company SafeNet conducted a study proving that videos with transcribed content rank much higher in searches than untranscribed video content. A great video transcript will naturally have many long-tail keywords that pertain to the unique content of your video.Īdditionally, if you add heading tags to key parts of the transcript, it’s believed that search engines will give more weight to those phrases when people search for something matching your content.
Creating captions, subtitles, and/or transcripts for your video content creates opportunities for more people to discover exactly what you have to offer.
Though often overlooked, transcription can bolster your SEO and make the content you’ve already created accessible to a wider audience.įor people and search engines to be able to find your content, you need text. Yet, with video, improving your search rankings can be a challenge, as search engines have difficulty understanding video content. SEO has become an integral part of marketing, essential in making your content discoverable. Professional Transcription Can Boost Your Search Rankings In this article, as transcription experts, we will (1) walk you through how transcribing your material can help you overcome the challenges video presents and (2) suggest some ideas for other kinds of content startups might need to have transcribed. How are people who are hearing-impaired or unable to use sound going to understand your video? The fact is that although a picture (or video, in this case) may be worth a thousand words, you often still need words to convey the content to as many viewers as possible. Though video content can amplify your message visually, accessibility can be an issue. If you want to raise the proverbial SEO ceiling with your video, you need to give search engines more content to latch on to.Ģ. So, with only tags and a title, your search engine rankings will be limited. This means that even if customers are searching keywords relevant to your video, they may not find it unless their search queries substantially match your video’s tags or title. After all, what good is a video if no one sees it? But search engines struggle to understand video, relying heavily on a video’s title and tags. Startups want to be sure people can find their video content. In fact, over 81% of businesses use video as a marketing tool-so if you don’t, get on it! Using video will help your business connect with clients in a meaningful way, but it also presents some challenges.ġ. This is a guest post from Luke Palder who is the CEO over at & .Īs most people today would rather watch a video than read an article, it’s no surprise that an increasing number of businesses have begun using video in their content and marketing strategies.
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